Personal project and the First Neon project.
The living corpse (zombie) breathing but is dead.
I set the zombie as the main character to direct the atmosphere and develop the story.

I wanted to show that the meaning of Hangul is completely different due to the on - off of the neon sign.
'헬스' means health in English but '헬' means hell.
'여관' means inn, but '관' means coffin.
Korean inns usually ends with  '○○장'.  '산송장' on the inn means a living corpse.​​​​​​​

이 작업은 네온 프로젝트 중 첫 번째 개인 작업물입니다. 
한글 네온사인의 온 · 오프에 따라 달라지는 의미에 대해 나타내고
숨은 쉬지만 죽어있는 존재인 산송장(좀비)을 통해 이야기를 전개하였습니다. 
​​​​​​​Video

Still Image

Inspiration
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